Silver Ghost Napa Cabernet ‘18 is here!

Good news -- Silver Ghost Napa Cabernet '18 is here!!!

Now in its 7th vintage, Silver Ghost has become a blue chip wine for many great programs. It's got style, value and margin that are simply hard to beat.

The press love it too. Every year, Silver Ghost attracts more reviewers who are impressed by its quality. Consider these remarks on the '17 vintage (the '18 reviews are just starting to come in):

"Best Buy" - Wine & Spirits

"Very nicely done." - Vinous Media

"Stylish and expensive tasting." - Tasting Panel

You could say it was meant to be. Winemaker Weston Eidson began with a very clear vision for a Napa Cab that combines fruit from Napa's mountains and valley floor to get the best of both worlds. And he pulls it off with amazing consistency. He locked in to some great vineyard sources and he doesn't cut corners in the cellar (50% new French oak) to garner a luxury style more often found with a significantly higher price tag.

It's not just the juice -- Weston is also a savvy marketer. Rather than selfies in the vineyard, Weston invests his marketing energy in packaging so that the wine performs in its own right. The heavy bottle. The sleek label. The elegant website. And now, the super-cool, floor-stacking-friendly black carton (see picture). All the panache more typical of a much bigger brand (and production is still just 7k cases!).

Weston spends his time making Silver Ghost delicious and easy for retailers to sell.

Speaking of strategic, how about the remarkable price? Weston has inched up the SRP (now $40) with this vintage to allow retailers to price at $35 and show a great consumer value. It's a blue chip that you know you're going to make money on.

Honestly, we don't know how Weston does it. Sure, he attributes his flair for luxury innovation to his Great Grandfather, who helped bring the Silver Ghost Rolls Royce to fruition.

But last time we looked, a Rolls cost a lot more.